We are an active member and the only media agency partner of the Luxury Communications Council; the membership network exclusively devoted to propelling global luxury, through developing strategic partnerships with just a handful of companies that share a commitment to uniting, supporting and championing luxury marketing and communications leaders worldwide.
Our latest report focuses on the Five New Growth States for luxury in 2025
This article explores the evolving landscape of the luxury sector, identifying the five key transformative states that are shaping the future of luxury. These key states are based on research involving ultra-high-net-worth individuals (UHNWIs) and regular luxury consumers from the UK, China, and the Middle East. The article highlights the importance of understanding these new luxury states to navigate the industry's challenges and opportunities effectively. It emphasises the need for brands to adapt to changing consumer behaviours and preferences to drive growth and maintain relevance in the luxury market
Our first New Codes of Luxury report – published by the LCC – explores the ‘Joy Rejuvenators’, a new and captivating cohort of luxury, predominantly women, consumers.
These consumers are shaping the luxury sectors, especially within the travel industry, where research shows us that in otherwise challenging circumstances, these women find solace and delight through the luxury experiences they are having.
Our second report focuses on the ‘Memory Makers’, who prioritise experiences and memories over material possessions
This article discusses a new segment of luxury consumers that we refer to as the ‘Memory Makers’. These consumers have shifted their focus post-pandemic from guilt-based, emotive shopping to a more simplified and value-driven approach, reflecting a broader trend in the luxury market towards personalisation and meaningful consumption.
