Our Clients
Hermès
Hermès sought to bridge the gap between its iconic heritage status and new luxury audiences. Leveraging the launch of beauty and runway collections, we shifted our focus to specific tribes, tapping into future brand enthusiasts and discerning high-net-worth individuals. By embracing a tribe-centric approach, we penetrated broader audience passion points through dynamic media strategies. Our video-first approach, partnerships with platforms like Wallpaper and Nowness, and culturally connected out-of-home locations elevated Hermès within the cultural landscape.
Gemfields
Gemfields, a leader in responsibly sourced emeralds and rubies, aimed to increase awareness of coloured gemstones beyond its B2B audience. Their “Show Your True Colours” campaign combined high-impact out-of-home ads, green media investments (including air-purifying technology and electric taxis), key publisher takeovers, and targeted SmartTV placements. Overall, Gemfields successfully elevated awareness and demand for responsibly sourced coloured gemstones.
Dolce & Gabbana
Dolce & Gabbana’s K for Men fragrance launched in 2019, striking a balance between tradition and modernity. The brand aimed to dominate the Christmas gifting season from December 5th to 31st. Their strategy included high-visibility broadcast TV targeting male-interest programming like the World Cup and GoggleBox. Additionally, they leveraged High Impact BVoD for incremental reach. The creative execution, set in the Italian Village of Montepulciano, featured Italian blogger, actor, and model Mariano Di Vaio.
