Our Havas Media Lux team recently hosted 'The New Codes of Luxury: The Second Chapter’ in collaboration with Evolve OOH.
Our intimate breakfast event for clients in the luxury space explored our biannual research into the evolving landscape of luxury and how brands should adapt to new consumer expectations. Together, Shahkeh Petros and Cherry Collins presented an overview of the latest trends and insights from our bespoke research report, delving into new audiences, new markets as well as the growth & recovery of travel retail media.
Our panellists, including Rosie Shephard from the Luxury Communications Council and Pathman Ruthirapathy, our global Head of Innovation, joined the conversation too, discussing new markets which matter the most to luxury brands now, emerging luxury hubs around the globe, and the new states paving the way for growth in the space.
In November 2023, we unveiled our first piece of in-depth research to brands and retailers alike, hosting over 40 senior luxury stakeholders for an intimate breakfast at The Rosewood Hotel. The purpose of the event was to share our findings, impart knowledge, and share best practices to facilitate collaborations between brands and media partners, to help shape the future of luxury communications.
